Featured Post

Who’s the Bravest of Them All? Single Moms

Several years ago I worked with a company that specialized in marketing to moms. They were very good at what they did. When one of the...

Friday, March 8, 2019

Who is the Bravest of them All?

The answer just in time for International Women's Day is us.

The women that I've known throughout my life have influenced who I am, what I believe and why I believe it. So here's a salute to a few of them.

My mother Catherine has been described by women I knew as a child as the kindest person they ever met. At a time when many women didn't, she went to college, worked at Gimbels, and then fell into the more traditional role of wife and mother. She is the reason that I am a good person.



My stepmother Robin was brave and learned very young that she always had to take care of herself. In her 70s she was still making cufflinks for Saks Fifth Avenue out of old time pieces, a business she started 10-15 years before. She was smarter than she gave herself credit for and a really Brave Woman. Before she died when my life was a mess she said "Aimee you will land on your feet, you always do." She was right and the reason I am successful at what I do.

My high school English teacher who was the first person to tell me I was a good writer, and is the reason for what I do today.


My dear friend Susan who grew up in a family that was addicted to drugs and alcohol and made her life count. She became a nurse, spent five years in the Peace Corps in Africa and Papua New Guinea working on women's health issues. Now she is a researcher in neuroscience. She is the reason I am never afraid.

My former boss Arlene who taught me so much about business and believed that I could be a successful journalist. And she helped me stay on track and do well in the cutthroat world of Manhattan.

My other friend Susan who was a rock when I was going through a painful divorce and to this day is still there when I need her.



My neighbor Riva and her amazing daughters who picked up their lives after disaster struck and went on to become some of the best people I know.

My friend Laura who is married to a former commander in the Navy and whose husband once said something like "Men I serve with don't get why I am with her because she is so independent."

My daughter Katie who is so brave and works so hard. She understands more at 19 than I did in my late 20s. And anything she does, she excels at.

Brave Women all over the world who we honor on this day.




Wednesday, January 30, 2019

Who's the Bravest of Them All? Why Nancy Pelosi Duh!

Image result for nancy pelosi with JFKNancy Pelosi

The media coverage of Nancy Pelosi’s “The Other Guy Blinked” moment with Donald Trump sucked. Cartoonists depicted her wiping the floor with the president, pundits discussed how she damaged or removed his cajones, writers talked about . .. does it really matter? All the talk was of a woman beating a man at his own game. What didn't it do? Acknowledge her for the powerful, smart, incredible woman that she is.  

Basically Nancy Pelosi got Trump to end the government shutdown by being stronger than he is.  Why is there no depiction of a strong woman who got what she wanted by sizing up her adversary (who may be president but is admittedly weak) and outsmarting him. Could this be intelligence in a woman who operates in world where she knows her own power? Heaven forbid.

When the issue was first raised about Nancy Pelosi becoming Speaker of the House again, women I know and who should know better played into the media firestorm of “she’s too old, we need fresher ideas, give someone else a chance,” yada, yada, yada. I said, we need an experienced leader who knows how to get things done and is relentless in getting what she wants. People scoffed. Then they came out of the media bubble and started to think about it. Women began to realize that she is exactly what our country needs in these perilous times. Her age doesn’t matter. Her red dresses don’t matter. Her polished look doesn’t matter.  What matters is that she takes no prisoners and does a remarkable job of dealing with a spoiled brat, incompetent president and playing good cop, bad cop with Charles Schumer. 

To say that Nancy Pelosi is a brave woman is an understatement. She has been around for a very long time in politics. Recent photos of her have surfaced in black and white – with President Kennedy from when her father ran Baltimore – and with a variety of others over the years. Bravery takes time and she’s had enough of it to know what she wants and to go out and get it. Let’s give her the credit she deserves and excoriate the media for turning this into a “she beat the man” story. She is the most accomplished female politician of our time and she deserves our support without making it a horse race. 

Let's be proud of her and watch her do the rest. You go girl. 

Saturday, December 29, 2018

Who Is the Bravest of Them All? Michelle Obama Still Becoming


I just finished Michelle Obama's book Becoming and it took far longer to read than expected. The story of her life from blue collar beginnings on Chicago's South Side was so rich with detail, so stirring, that I found myself savoring it after every section. The early part of her life was set up so carefully, a childhood on the top floor of a relative's home, lessons from a battered piano, her mother's determination that her kids would grow up confident and self-reliant. Remembering what we had in the Obamas -a role model family who loved and cared for each other and their country deeply - was a haunting evocation of what life used to be.

I raised my children during the Obama years and they grew up in a diverse area in the very blue state of Maryland. Their childhood mimicked mine in the 1960s, exploring the neighborhood, getting into minor scrapes with neighbors, the freedom to just be kids. The Obamas were always present but part of our lives in a peripheral way.  Michelle Obama spoke at my kids' high school, my daughter caught a glimpse of the president while playing basketball in the White House, she heard tales from club soccer teammates of Malia at their parties and what the secret service let them get away with. President Obama did a PSA for us when we launched the first USA Science & Engineering Festival.

The Obamas had a strong sense of family. Even though I was a single parent and our family cocoon was badly damaged, our country's first family was a role model we could count on to prevail. My kids grew into better, more hopeful people because of it.

Michelle Obama is the bravest of women on many levels mostly because she is willing to tell the world that she was not always Brave.  She, like every woman I know, had to get past that nagging voice in the back of her head repeating that she was not smart enough, good enough, pretty enough, strong enough, mother enough - or Brave enough - to be successful in what she decided to take on.  Work harder, the voice told her, organize yourself, set goals and exceed them. She writes of holding herself to a higher standard - that as the first black FLOTUS her every move was scrutinized and dissected, mostly from the right, but from others as well. She could not make mistakes and when she did there was no time to dwell on them. As she put it, there is no handbook for first ladies.

But her drive for perfection didn't overcome her. Becoming is written through a lens of optimism and often amusement at the role she found herself in. One anecdote from 2009 talks about bonding with Queen Elizabeth II over the pain of wearing heels. After weeks of schooling in royal protocol, Michelle put hand on the Queen's shoulder as they commiserated, an unconscious gesture and a royal  OMG, that stunned the Brits and got damning press. The Queen was a sport about it and responded by briefly placing a hand on Michelle's waist.  How hard it must be for Michelle to see herself replaced by a woman who openly does not want the honor of first lady, and says "I really don't care, do you?"

The food industry was cowed by Michelle's bravery. The first six months of her stint in the White House she created a vegetable garden with the help of local school children, to begin teaching families about healthy eating. When Barack ran for president family meals were often take-out and after a pediatrician warned her that Malia was at risk for diabetes based on BMI levels, her relationship with food underwent a transformation. The garden would morph into a national movement and after extensive negotiations, the food industry would redesign school lunches and ingredients to make the foods of childhood healthier. The data, which is detailed in Becoming, is impressive and was not shared widely enough at the time. A lot of her victories were about reducing salt and sugar content, and the national conversation about better nutrition are ongoing.

There are moments in Becoming when I just want to hug Michelle Obama, not the way she almost hugged the queen but a big bear hug, the kind that makes troubles go away. Michelle was a hugger and  she used hugs to diffuse discomfort and immediately show empathy.  I wanted to hug her when she talked about her South Side of Chicago upbringing, that when she got into a tough spot her mother would listen carefully and then tell her to figure out the answer for herself. I wanted to hug her when she discussed the slow decline of her father's health and mobility from multiple sclerosis, which I  watched with my own mother. As young teens we both saw them go from vibrant people to losing their ability to walk, control their limbs, to be who they were.  And I especially wanted to hug her when she talked about Barack, about learning to accept him as a man with a higher purpose, and the loneliness and frustration that it brought.

Becoming is not a perfect book, some sections area bit too long while the final years of Barack's presidency are glazed over with less discussion of what it all meant.  But unlike the trite, ghostwritten missives of other former first ladies, it does tell the truth from the first page to the last. One of the most interesting parts for me was about raising her two girls under the shadow of the White House and trying to give them as normal a life as possible. Instead of parading their children in front of the media, the Obamas made their Portuguese water dogs media stars, with Sunny often brought out to pose for photographers. They had nightly family dinners, decided in counseling when the girls were young, and a staple of their home that my family barely managed once a week. 

Read Becoming. It's the story of a Brave woman who is not afraid to admit how hard she worked to be Brave. Absorb her optimism. Find your connections to her challenges. And most important remember, Brave women go high when they go low. 


Wednesday, November 7, 2018

Who's the Bravest of Them All? Interfaith Leaders

Four nights after the Tree of Life synagogue in Pittsburgh was assailed by an armed gunman, I went to a synagogue in a strip mall in Florida and heard the voices of hope.

Barry Silver, an outspoken rabbi with a shock of grey black hair, leads the synagogue L’Dor Va-dor in Boynton Beach, FL. Within 72 hours of the massacre, he pulled together a service led by the Interfaith Justice League to honor the lives lost and address the pain of a close-knit community. 

In his email explaining the purpose of holding the service Silver said, “Jews are strengthened by allies of all faiths as we combat anti-
Semitism, racism and violence in all forms. “

The interfaith service was held in a sparsely adorned room with folding metal chairs. Young and old, black, brown and white, the worshippers were a diverse group. About 25 percent of the full house was the temple’s regular congregation. 

When I arrived Silver’s 93 year-old mother Elaine was speaking about her basic optimism in the face of adversity.  Shafayat Mohamed of the Darul Uloom Islamic Center in Pembroke Pines spoke of how much stronger we are when religions unite in times of struggle.

A young black man named Julius Sanna, a pastor at Joy Church in Delray Beach, came to the stage with his guitar and sang “We Shall Overcome,” the anthem of the civil rights movement. Everyone joined hands to sing, "We shall overcome someday. . ." 

Hope lit the room.


Thursday, September 27, 2018

Who's the Bravest of Them All? Christine Blasey Ford

So hard to believe that after all this time men still feel entitled to a woman when they want her, no matter what she wants. The #MeToo movement is unmasking this and most recently a Supreme Court nominee is charged with sexual assault by several women.

I am a woman of the same generation as Dr. Ford and I remember trains. That's right, trains in fraternity houses where boys waited on line for their turn with a girl who was so wasted she often had no idea what was going on. They were frat house lore and luckily I only came across an actual one in a bedroom at a frat party where I boy I knew said "We need you to get out of here." 

As a survivor of more than one sexual assault, I understand Dr. Ford's reluctance to come forward and the trail of fear that follows you for the rest of your life. There will be a moment when you feel trapped and panic swallows you, an unexpected touch on a train when you realize how vulnerable you are. Like Dr. Ford I also ran into a boy who assaulted me in college, at dinner on my birthday with my father and a close friend. I could barely function and of course I never told anyone why.

And then there is this moment in time, first #MeToo as they brought down powerful men who were serial abusers, and now as Brett Kavanaugh cries in anger that a woman would remember what he did to her and talk about it. He is indignant and repugnant and he does not deserve to be on the Supreme Court.

I've had years of therapy and it struck me yesterday that I never told a single therapist about any sexual assault. That's how deeply we bury what hurts us the most.

Dr. Ford you are my hero. You are the voice of every female survivor and we are so proud of you. Don't let them get to you. Your bravery is an inspiration to all of us.

Image result for pictures of christine blasey ford
600 × 397Images may be subject to copyrightLearn More

Monday, September 24, 2018

Are you hiring a Brave Public Relations firm? Seven questions to ask.

I cannot count the number of companies who have told me that they wasted their money on PR. That there was a lot of activity in the beginning and then it dropped off. Or that they did not get what they were promised. Bad PR people give us a all a Bad Name.

Bravery in the PR field is in short supply. Success for most PR people is to keep the client happy and tell them what they want to hear. Often hiring starts with a search - firms come in and they tell the potential client that they know so and so at the NY Times and so and so at the Wall Street Journal and so and so at whatever media they want to be in. They list big name clients on their website as examples of how amazing their work is. They bring in the founder and a couple of senior managers who talk a great game. What they don't tell you is that the client list dates back to when they started in business. That you will only speak to the people in the room again if something goes very wrong.

Here are some questions you can ask and actions you can take to insure you are getting what you pay for.

1. What is your approach to message development and can you provide an example of how you worked with a client to create a successful messaging strategy and implemented it? Please refer to a campaign less than five years old.

2. Which clients on your list are currently active with your firm and can we have the names of a couple of clients for references?

3. Can you give us examples of a few recent stories that you placed for these clients and how you placed them?

4. Are the people in this room the people who will work on my business? If not, who will and can we meet them?

5. Can you give us a couple of examples of how you think - for example, a public relations strategy that ran into problems and how you addressed it with the client and fixed it?

6. What is your annual client retention rate and can we see data on this?

7. How do you use analytic measurements to help guide your PR strategy and how often will I receive these?

8. If I come to you with a pitch that I love such as X,Y, Z how will you implement it? (This is a trick question because a PR firm worth its salt will come to you with ideas and adjust pitches depending on feedback from the media).

9. Can you give us a couple of recent examples of how your social and traditional media strategies were maximized for greater impact?








Friday, June 22, 2018




Five Traits That Make a Brave Woman Brave 


  1. Brave women know what it is like to be afraid and they take that fear - nourish, use it and push forward with it. Does their fear every really go away? No. But it does make them stronger and those around them benefit.
  2. Brave women say what that they really think. I cannot begin to count the number of meetings I have been in where I've said something smart, it is ignored, and then 15 minutes later it becomes the brilliant idea of someone more senior in the room. With clients you just have to grin and bear it. When you work for a company, your office or the bathroom is a great place to scream.
  3. Brave women admit when they make a mistake. This one throws men in a company, mostly because they throw women under the bus because to them an error is weakness (women do it too BTW).  I once made a big error in abbreviating a series of point that a federal agency director made, without the miles of context she felt needed to be part of it. The idea was to spur her to reference it but not to make it the subject of her talk. A younger person that I worked with on the speech was blamed. She and the director were stunned when I said that I was responsible.
  4. Brave women delegate. Even though you could more quickly do a task, and likely do it better than a junior employee, the whole point is to let them do it. People make this mistake all the time with designers - they get all caught up in what font the designer is using, colors, how something flows on a page (which is never what they think it is). The designer has a vision too and if you have given them the tools they need, they don't need you to design. Just have a discussion.
  5. Brave women cry. In the corporate world women's tears are considered a sign of weakness. She cannot control her emotions, she takes everything so personally, she cannot be criticized. Bullshit. Women cry because they feel something and in marketing you want the consumer to feel something. You want them to like you, to care about your brand, to feel connected. If it makes you cry or laugh more the better. Don't be afraid of emotion. It's what makes us human. It also makes us consumers.