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Who’s the Bravest of Them All? Single Moms

Several years ago I worked with a company that specialized in marketing to moms. They were very good at what they did. When one of the...

Friday, June 22, 2018

Five Traits That Make a Brave Woman Brave 

  1. Brave women know what it is like to be afraid and they take that fear - nourish, use it and push forward with it. Does their fear every really go away? No. But it does make them stronger and those around them benefit.
  2. Brave women say what that they really think. I cannot begin to count the number of meetings I have been in where I've said something smart, it is ignored, and then 15 minutes later it becomes the brilliant idea of someone more senior in the room. With clients you just have to grin and bear it. When you work for a company, your office or the bathroom is a great place to scream.
  3. Brave women admit when they make a mistake. This one throws men in a company, mostly because they throw women under the bus because to them an error is weakness (women do it too BTW).  I once made a big error in abbreviating a series of point that a federal agency director made, without the miles of context she felt needed to be part of it. The idea was to spur her to reference it but not to make it the subject of her talk. A younger person that I worked with on the speech was blamed. She and the director were stunned when I said that I was responsible.
  4. Brave women delegate. Even though you could more quickly do a task, and likely do it better than a junior employee, the whole point is to let them do it. People make this mistake all the time with designers - they get all caught up in what font the designer is using, colors, how something flows on a page (which is never what they think it is). The designer has a vision too and if you have given them the tools they need, they don't need you to design. Just have a discussion.
  5. Brave women cry. In the corporate world women's tears are considered a sign of weakness. She cannot control her emotions, she takes everything so personally, she cannot be criticized. Bullshit. Women cry because they feel something and in marketing you want the consumer to feel something. You want them to like you, to care about your brand, to feel connected. If it makes you cry or laugh more the better. Don't be afraid of emotion. It's what makes us human. It also makes us consumers.

Friday, June 1, 2018

Who's the Bravest of Them All - Us if we could just stop reading and watching the news

Since I am a writer and publicist it's important for me to know what people in DC and around the country are saying about what's happening in the world.

My daily dose of Trump outrage comes in many forms. Emails from political candidates with one word come ons in all caps flood my inbox as quickly as I can disengage from their lists. The news - which I get from NPR, the New York Times and the Washington Post - all of which I trust to at least give me the facts of what happened, are starting to play along. Plus various interest groups, newsletters, people, etc. that I have signed up for send me missives all day long.

Then there is Nita and Shauna of Ultraviolet, the queens of screaming in all caps, that I keep around because they want to eliminate sexism but are just too loud. Add to that Twitter, Facebook, and other social media and the comment sections of media that I actually read and contribute too. Aimee and her arguments with bots - how pathetic is that?

I even will briefly stomach Fox News to understand what the rest of us are up against.

But I just cannot take it anymore. Any of it. We are living in an alternate universe manipulated by a master at it, our president, and an endless cycle of "info wars" spews stuff out to see what sticks. Mainstream media plays along and debates everything Trump does as though it is not his "flavor of the moment" but something that if discussed could be addressed. That's ludicrous but at least they haven't brought out daily scorecards of who is winning. Did I mention that I don't watch CNN. I'm sure they have them.

The worst part of this American nightmare our country created and is now trying to survive in is that a 24 hour news cycle all of it is in front of us all day, all night. Last night I dreamt - how can I make this stuff up - that I was sitting in a board room with Donald Trump and he fired me. Just turned and looked me straight in  the face (which he does not appear to have done with any of the other people whom he fires). Probably my resting brain went back to The Apprentice's first season some of which I actually watched.

So I will be brave. I will take the pledge to only look at the news for 30 minutes a day. I will read novels of which I have several sitting on my bed beckoning me. I will write more. I will market more. The world will go on without me. And hopefully when I wake up every morning it won't be with that crushing sense of dread that we have all come to recognize as the new normal.